Yesterday — #MartechDay, yay! — we unveiled the world 2022 promoting technologies landscape, just after having a calendar year off in 2021. It grew a amazing 24% to 9,932 alternatives. To make it readable, we actually made it fully interactive at martechmap.com, in which you can lookup, filter, zoom, and additional. It’s very wild.
But despite its brain-boggling scale, the martech landscape has constantly been a sidebar to the real story of how know-how is shifting marketing. The actually awesome things for me is how entrepreneurs leverage these instruments with approach, talent, and creativity to attain exceptional outcomes for their organizations and their consumers.
This is why The Stackies: Advertising and marketing Tech Stack Awards are my most loved group occasion in the martech industry. Just about every year, marketers enter by sharing a solitary slide that illustrates their martech stack. They often shout-out to the particular products and solutions they use. But the greatest types express how they think about their stack conceptually. How does it healthy into their organizational working procedure? How does it assist their shopper journey?
Collectively, they give us some insight into how martech is currently being used.
And, mainly because it is also a enjoyable awards system, many design and style their stack slides with a tiny additional pizzazz. Not essentially applicable to the stack’s mission, but entertaining to look at.
This year, 32 companies despatched in stack illustrations. You can see all of them in the free State of Martech 2022 report we produced yesterday — The Stackies get started on website page 31. (And if you want to perspective the ones from past years, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our custom, we donate $100 per capable entry to a non-profit. In the previous, we’ve donated to organizations that boost variety and inclusion in martech. This yr, presented the terrible condition in Ukraine, we’re donating the $3,200 to the Intercontinental Rescue Committee.
Each and every yr, we also decide on 5 “winners” for the awards. I put winners in quotations due to the fact, when the kinds we choose are amazing illustrations of martech stacks that have introduced a little something especially beneficial or creative to their visualization, absolutely everyone who contributes to The Stackies is a winner in my eyes. The martech group as a complete wins from this outstanding corpus of actual-globe stack examples.
4 Profitable Stacks from 2021, Current for 2022
My gratitude is especially immense for firms who enter The Stackies many many years in a row. They give us a window into how martech stacks evolve above time, technically and conceptually.
4 of the five winners from last year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered all over again this year with updated slides, and wow, they are seriously amazing. They totally qualify as profitable entries once more.
Having said that, we preferred to spread the enjoy a bit to contributors who didn’t just acquire past year. So even though we did not select them as winners for 2022, they actually ought to have to be regarded as “standing winners” from previous calendar year.
Listed here they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so significantly for continuing to add to The Stackies! These types of a fantastic way to support the broader martech local community.
5 Martech Stacks from New Winners in 2022
However, choosing 5 winners between all the remaining wonderful entries was hard. These are the types we selected, but I strongly persuade you to down load the entire set in the State of Martech 2022 report and choose out your favorites. Share them on social media and give a shout-out to individuals firms to enable them know you take pleasure in their contributions.
Our five picks, in alphabetical buy:
All over again, a huge, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There were so numerous great entries from the AMA, Annum, Cvent, Digital Get to, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and much more. Check out them all out.