Business consumer facts platform ActionIQ has declared the start of a new products, CX Hub. The company has also rebranded as AIQ. The CX Hub is made as a established of modules supplying self-provider access to client information, permitting users to establish audiences and orchestrate ordeals at scale.
Just after eight years of development as a CDP serving B2C, media and other sectors, the adjustments represent a “new strategy to our item and brand name,” explained CEO and co-founder Tasso Argyros in a release. The modular framework will ingest details from any supply, integrate with any activation channel, and also allow for elements to be utilised with a third-get together CDP.
The modules. CX Hub is comprised of 4 answers:
- Purchaser information system.
- Viewers middle.
- Journey administration.
- Serious-time CX.
The Hub is also developed to be available to business users with a pleasant UI and intensive automation capabilities.
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Why we treatment. This is a major enhancement in the CDP space — a house that has been transforming promptly, with lots of of the early proven CDPs becoming obtained and ingested by much more substantial suites this sort of as electronic working experience platforms.
ActionIQ, 1 of the foremost B2C CDPs, is now describing alone as “the main CX answer.” It would seem to be upcoming-proofing itself by extending its capabilities across orchestration and execution channels, not by getting or developing these remedies, but by in search of to give modular integration in between its (or a 3rd-party’s) shopper information administration device and orchestration and execution channels.
From time to time we marvel how many independent, classic CDPs will be remaining standing a year from now.
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