Organizations, consultants and business owners are on the cusp of a year of option that the world has not noticed in a prolonged time. That was the message advertising and marketing specialist Drew McLellan sent to much more than 225 advertising and marketing agency leaders at the Develop A Better Company Summit in Could in Chicago.

“Historians, business leaders, and our individual experience would suggest that we’re getting into into an period like the Wonderful Renaissance,” states McLellan. “The concern is: what component will we enjoy? Are we the leaders who will get challenged and replaced or are we the innovators that will make new company styles and push innovation and creativity?”

The decision is a stark a single of excellent chance and fantastic chance.

“We’re at the commencing of an additional renaissance,” mentioned McLellan. “After each individual key planet event—usually a lousy a person, like the bubonic plague or Planet War II—there was a rebirth. A time of remarkable innovation, creative imagination, and an financial boon.”

McLellan has labored in advertising and marketing for much more than 25 several years and started out his possess company, McLellan Internet marketing Group in 1995, soon after a 5-calendar year stint at Y&R. He also owns and operates the summit’s presenter, Agency Administration Institute (AMI), which is a consultancy for modest to midsized organizations that has been supporting company proprietors improve considering that the early 1990s.

McLellan advised the crowd: “See if this seems familiar. People are put in a circumstance the two out of their control and far further than what they could have quite possibly imagined. Every thing improvements promptly and with minimal warning. In each and every of the functions that led to a Renaissance, our pretty existence was threated. We faced our personal mortality. We lost loved kinds.”

However the plague was as grim as it sounds, there was a silver lining. In accordance to McLellan, the plague helped create the problems essential for arguably the finest article-pandemic restoration of all time—the Great Renaissance.

“Priorities transformed and new enterprise models emerged,” suggests McLellan. “Necessity influenced a complete new level of innovation and creativity.”

He famous the Renaissance became identified for its art, new music, and architecture. The period is usually associated with Michelangelo’s Sistine Chapel, his majestic statue of David, Gutenberg’s printing push and Leonardo da Vinci’s Mona Lisa.

“But the Renaissance also laid the basis for the very fabric of our fashionable modern society: capitalism,” mentioned McLellan. “As feudalism died together with the plague, individual wealth took its put. Merchants and commerce, banking, assets investments, and innovations in science propelled people ahead and our corporate roots began to increase.”

This was a second in time when they experienced to reinvent. They had to attempt new matters. They experienced to do what experienced never been finished before. Seems familiar, does not it?

The disaster was the catalyst for extraordinary modify, creative imagination, and the delivery of numerous new and lasting innovations.

“Following Globe War II, we also expert a renaissance,” famous McLellan. Wages were being 50% bigger than they have been five a long time prior and unemployment was pretty much absolutely eliminated. Shipyards cut the time it took to build a ship from 365 days to much less than a week. The flu vaccine was invented, as was the initial modern-day personal computer.

McLellan’s first e book, 99.3 Random Functions of Advertising, was revealed in 2003. He is coauthor of the 2020 e book, Market with Authority.

His motto for the Construct A Greater Agency Summit is: “We increase faster and master far better when we study with each other.”


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