Extensions and souvenirs | Seth’s Blog

Gwen Catherine

When a manufacturer is effective, there’s normally a desire to lengthen it.

Disneyland was an extension of Disney films. It mirrored some of the magic of the movies, but made some thing new and useful as nicely. Disneyland experienced some of the Disney essence and then created something additive and new.

Apple did the exact matter with the Iphone in extending the brand name of the Mac.

On the other hand, the new Leica watch is merely a memento. It’s not a superior view. It’s not far more of a Leica than any of a dozen other overpriced watches could be witnessed to be. It is simply just there to remind you that you favored the unique. It’s a souvenir of a sensation, not the creator.

Practically nothing mistaken with a souvenir. I’m absolutely sure Leica will make a financial gain from their look at with minor damage to the promise that the brand alone makes. But make far too several souvenirs and you come to be a hollow shell, losing the chance to make the adjust you seek.

The crappy t-shirt you acquired at your beloved musician’s concert is a souvenir, but they should not count on that as their legacy or the motor of their advancement.

All day, specific creators have to make choices about what they are going to do up coming. From time to time we can generate an extension. And at times, we make a decision to make a memento in its place.

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