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Why 'Know Your Why' Isn't Such Great Content Marketing Advice [Rose-Colored Glasses]

[ad_1] So many articles tout the advice to “know your why” that the phrase is now a marketing cliché. And, yup, this article will talk about that adage. But there’s a twist. I think that advice steers content marketers wrong. The idea of finding the “why” behind what you do […]