Now a thriving business running out of the Maesgeirchen housing estate, the road to Flower Box began as a childhood hobby for Michelle Griffiths. Operating out of it’s current shop on the estate for 11 years, Michelle has run the business now for 16 years.
The shop sells flowers, bouquets and a range of floral designs, including some especially impressive designed to order pieces like a dog and a bee. The flowers are provided to a range of different events from weddings, gatherings, birthdays and even funerals.
Having seen off the challenges of recent years, the shop is thriving with demand continuing to grow, especially with the first full wedding season since 2019 just around the corner. One of Michelle’s designs has also been listed online on a specialist flower designs site.
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The dream of a flower shop began when Michelle was just a little girl. She said: “I always had a bit of an interest in it. I remember when I was just a child going down the river, getting some mud over a brick and doing rows of daisies and buttercups.
“It’s something I’ve always been passionate about,” she says, that much is clear within the shop itself, which sits near the estate’s community gardening lot. Within is the central table where the magic happens as flowers are transformed into all sorts of different shapes and sizes by Michelle and her daughter Layla.
Michelle gained her skills from initially completing a course with Ty Cegin in flower arranging, adding: “I started doing a few bits from the shed for friends and family and the like. Then I went on to do three courses at Coleg Menai, in basic flower arranging and it all stemmed from there.
“The shop became available and it’s just gone from strength to strength since.”
Michelle says she’s “always up for a challenge” when customers bring in some “inspiring” challenges such as the dog and bee arrangements she’s done in recent years.
“The Westie was the most challenging one I’d done, which I cut and design all myself, along with an owl as well. I like all weird and wonderful designs, I like people to come in with a challenge for me.”
What do think of Michelle’s flower designing skills? Let us know in the comments.
The business runs from 9-2 Monday to Friday, but that doesn’t mean the mother-daughter team stop at 2pm. They can keep running until 10 at night during busy periods like mother’s day and Christmas. The team are also supported by Michelle’s husband who does the deliveries, making the entire business a family affair.
“The job can be very therapeutic at times, but it can also be very stressful because we might only have two events to cover one week and the next it could be eight or nine. It all depends, but as I say, I like a challenge, as most of what I do is self-taught.”
The business has been entirely self-advertised during its 16 years operating, which makes the success Michelle has found all the more impressive. MaesG is a community that really supports one another with Michelle adding “I’m so grateful for all the support everyone round here has given me, I’ve got some really loyal customers around here, plus the support from further afield.”