How This Designer Designed Wearable Art and Turned Her Enthusiasm into a Business

Gwen Catherine

Pop quiz: What’s the best Saturday in November?

Respond to: it’s the last just one (obviously!).

Normally regarded as Small Business Saturday. A day that encourages browsing at small and local businesses in its place of large retail companies.

To celebrate our love for small companies, we’re spotlighting a different Ecwid service provider every single Saturday this thirty day period.

You might’ve previously examine about Atlas46, a manufacturer of workwear that turned a family members-operated shop to a seven-determine enterprise. Or, checked out Kissed by a Bee, a cosmetics brand that has mastered several methods to sell at the same time: on a website, through social media, and in-human being.

Today we’re delighted to feature a jewelry brand name Cecilia’s Metal run by Cecilia Taibo Rahban, a designer and an early Ecwid adopter.

Meet Cecilia Taibo Rahban!

Wearable Artwork as a Form of Artistic Expression

With her qualifications in visual arts, it is no surprise that Cecilia turned to jewelry making as a way to express herself. In her exploration of different resources, she has designed some thing very specific: jewellery that is more like wearable artwork.

Cecilia’s spouse inspired her to branch out and work with new supplies, together with chain maille. Cecilia thinks this extraordinary material correctly embodies the qualities she needs to inspire in its wearer: class and boldness, fluidity and strength. Her pieces are grounding but airy — sensitive jewellery parts that happen to be as strong as steel (literally).

A Designer and a Solopreneur

Cecilia 1st offered her creations at a networking event — where by she realized she had interest in her designs — adopted by a variety of art exhibitions and other occasions. She also set her jewellery up on her web page and created an online store, opening the doors to online gross sales.

The Cecilia's Steel website

The Cecilia’s Metal web page

Her signature style and design, Metal Pearl, was launched at the Museum of Latin American Art in Long Beach front as part of its Women’s Day Pageant: Empowerment through the Arts. It was then highlighted together with her artwork story on the National Endowment for the Arts internet site.

Steel Pearl™ Bow Tie Necklace

Steel Pearl™ Bow Tie Necklace

Her Metal Pearl Bow Tie design and style, pictured earlier mentioned, has been showcased at local and international artwork exhibitions, including: Pacific Common Time: LA/LA, Earth Art Dubai, Orange County Heart for Contemporary Artwork, and M.A.D. (Moda Arte Style) Gallery Milano in Milan.

Cecilia's Steel at Art Share L.A.

Cecilia’s Steel at Art Share L.A. throughout Los Angeles Fashion 7 days

Cecilia’s buyers have a true appreciation for her perform, and her items have caught the eye of a wide selection of demographics. Men and women invest in her jewelry for themselves, but her pieces also function perfectly as gifts: about fifty percent of customers have bought a person as a present.

Cecilia nonetheless operates all her on the net keep operations by herself. Her two primary challenges have traditionally been building successful advertising techniques, and figuring out the at any time-changing logistics of supply, desire, and the timing of orders.  She overcame these problems as a result of a commitment to research, and applying what she discovered experimenting with distinct ways of operating and assessing what labored finest for her certain predicament.

While I am grateful to the amazing talent that results in most of the photographs I showcase on my website, at the moment I am the only team member in the function of my store. It gives me complete perception on every buy and knowledge of each customer’s inquiries and requests, and assures them my personal consideration.Cecilia, founder of Cecilia’s Metal

Operating on her very own did not prevent Cecilia from reaching main milestones for her company: from forming a corporation, to having her operate highlighted at the National Endowment for the Arts web-site, to making her initial 200 sales at an in-individual party.

Offering On-line with Ecwid

1 of the most interesting items about Cecilia’s on the net selling journey is that she started out studying e-commerce platforms even right before her jewelry was prepared to be sold.

Cecilia did her study and eventually resolved on Ecwid E-commerce as her platform. She was drawn to Ecwid’s capability to insert an online shop to her picked web site host, as well as the ease of showcase products and solutions on selected internet pages.

I’m an Ecwid early adopter… I appreciated all its characteristics, primarily staying in a position to embed the store in my own web-site.Cecilia, founder of Cecilia’s Metal

Her other favourite attributes are e mail notifications and the ability to display an online store in multiple languages.

The Cecilia's Steel Jewelry

The Cecilia’s Steel Jewelry

To promote her on line store, Cecilia takes advantage of a combination of networking and social media. She used to promote her store at in-individual functions, but, for obvious factors, has not accomplished them for months.

Cecilia is also a fan of Ecwid’s potential to add advertising provides: she has utilised them to offer absolutely free delivery, and has set it up as a conditional offer you, based mostly on different variables. Individuals features helped her double her shop revenue.

Cecilia’s Components for Success

Cecilia claims that Ecwid has made it possible for her to turn her passion into a business. Even so, creating it profitable and popular wouldn’t have been possible without having making a personal brand about her artwork:

I believe that it’s the combination of having a unique product or service and me being my brand. People today appreciate connecting to the person at the rear of the brand, realizing that I design and handcraft every piece myself.Cecilia, founder of Cecilia’s Metal

Test out the Success Tales segment on our weblog to read additional about Ecwid merchants and their stories. And never fail to remember to give a shout out to an Ecwid store you know and love with a couple of words about them in the comments!

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