How To Create Powerful, Uncopyable Experiences For Your Target Customer

Gwen Catherine


Promoting Podcast with Steve Miller

In this episode of the Duct Tape Marketing and advertising Podcast, I interview Steve Miller. Conferences & Conventions Magazine calls Steve Miller the Concept Gentleman for his unconventional, edgy, no-spin solution to advertising and branding. He is the creator of the Amazon #1 bestseller, “UNCOPYABLE: How to Develop an Unfair Advantage About Your Competitiveness.” Steve’s speaking and consulting consumers have ranged from business owners to Fortune 100 businesses, together with Proctor & Gamble, Greystar Authentic Estate, Caterpillar, Boeing Airplane, Starbucks, Philips Electronics, and the prestigious TED Convention. We’re chatting about his newest guide — Thieving Genuis: The Seven Stages of Adaptive Innovation.

Crucial Takeaway:

Advancement is not innovation and innovation is vital if your aim is to endure in today’s small business ecosystem. Fixating on advancement in today’s world is a dangerous path—one that in the end leads to commoditization and irrelevance. In this episode, I speak with creator, Steve Miller, about innovating in today’s enterprise globe by building highly effective, uncopyable activities for your focus on buyer.

Issues I request Steve Miller:

  • [2:34] What does ‘Stealing Genuis’ necessarily mean?
  • [6:29] What is adaptive innovation?
  • [9:39] How do you recommend men and women?
  • [14:43] What are some of the ways to know if a thing modern is going to be a major risk and not transform off customers?
  • [16:23] Do you have a few of illustrations of organizations that you imagine are just routinely very good at innovation?
  • [19:06] Exactly where can extra folks locate out about you and your perform?

Extra About Jack McGuinness:

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This episode of the Duct Tape Promoting Podcast is introduced to you by the HubSpot Podcast Community.

HubSpot Podcast Community is the audio place for company gurus who search for the most effective education and inspiration on how to mature a small business.


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The Duct Tape Promoting Marketing consultant Community has helped me to grow my enterprise by over 40% in the very last 12 months. ~ Michael Quinn – Michael Quinn Company, Fargo, ND


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