New Jersey business owner chased dream during COVID-19


HOBOKEN (PIX11) — Like millions of employees throughout the state, Miguel Goncalves grew exhausted of his 9-to-5 company gig. So, at the top of the pandemic, he threw in the towel and walked absent to go after a desire.

“I usually needed to start out my very own organization and I considered this was a excellent time,” Goncalves advised PIX11 News. “The leases had been low-cost every person was kind of frightened you know, so I am a huge believer when individuals are frightened that is the correct time to go in.”

Getting a background in buyer packaged items, Goncalves observed an appetite for candles, specially at a time when a lot of had been functioning from home and yearned for a good and welcoming scent in the dwelling. He also noticed there was a void that needed to be loaded in Hoboken

“There was no candle store in town,” he observed. “I indicate, there are some typical shops that do sell a candle or two, but there was no unique scent store and I thought this was a great possibility.”

He opened Wicked Scents in April of 2021 along 2nd Avenue. It immediately turned a mainstay on the block boasting an stock that not only bundled nationwide brands, but also regional candle makers.

“I’m hoping not only to support the modest man and woman, but also aid local,” he informed PIX11 News.

With his one particular 12 months anniversary in Hoboken just weeks absent, Goncalves has a good deal to rejoice. He’s already growing with a further store in Brooklyn, and ideas to open more.

Strolling absent from his corporate gig, he explained, was the very best matter he at any time did.


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