R20m investment in producing that valued commodity: chocolate

ByGwen Catherine

Apr 25, 2022 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

[ad_1]

A person of South Africa’s greatest sweet and candy makers, Richester Meals, has invested R20 million in new chocolate production services at its manufacturing unit in Centurion in Gauteng.

The proprietor-managed private corporation that started in 2005 already makes an comprehensive variety of confectionery – such as chewy and tricky-boiled sweets, toffees, eclairs, lollipops, bubblegum, chewing gum, ball gum, marshmallows and sherbet – and describes by itself as obtaining grow to be “one of the most important players in the sweet sector in Africa”.

It introduced a locally generated chocolate termed Coco Bongo, costing just R2.50 per 21g bar (the same fat as a Chomp or Bar 1 Mini), in January – and has now marketed around 50 % a million bars.

The Coco Bongo bar is designed of milk chocolate and has a creamy centre. Graphic: Equipped

The company aims to extend its creation ability to 20 million Coco Bongo bars for every month more than the next two decades.

This is expected to see the manufacturing facility utilize an additional 150 personnel to its current staff.

Richester Foods proprietor and MD Dr Hussein Cassim says the reasonably priced selling price tag of the Coco Bongo chocolate bar will increase earnings along the value chain, like for many organizations, spaza shops and modest suppliers.

Study:
The environment is devouring chocolate once again, cocoa marketplaces display
Chocolate’s about to get extra costly

“We’ve reverse-engineered the cost tag to assure that our clients are capable to make up to 100% profit, whilst simultaneously offering Coco Bongo at a hugely very affordable selling price for customers,” he suggests.

“Rather than asking individuals to help you save for days or months for luxury chocolates, we want Coco Bongo to be part of consumer’s day by day lives.”

Swiss input, African ingredients

He says the chocolate bar, which attributes milk chocolate and a creamy centre, is the end result of analysis and worldwide consultations with “chocolate masters” from Switzerland.

The bars are made from cocoa mostly purchased from farmers in Africa while other substances are regionally sourced.

“This is a place of delight for Richester Food items,” claims Cassim.

“As a proudly South African corporation, we want to enjoy a significant job in job creation, and we don’t want to count on other nations to source our item elements.”

The company now employs an added 50 entire-time team in its new chocolate division, which options in-residence chillers and cold storage facilities as very well as laboratories for solution screening.

Examine: Chocolate maker turns cocoa plant’s squander into overall health drink

“There is rigid opposition from entrenched models, but we have the benefit in conditions of comprehending community preferences and palates, which we have incorporated into Coco Bongo,” states Cassim.

“Going ahead, we also hope to capitalise on market prospects in neighbouring nations to expand our footprint and market place share.”

“Ultimately, we consider that the chocolate industry provides massive growth potential, with significant probable for unlocking business enterprise and employment chances all through benefit chains,” he adds.

Nondumiso Lehutso is a Moneyweb intern.

[ad_2]

Source link