Sarah Gibson Tuttle on Building Olive & June

ByGwen Catherine

May 20, 2022 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

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Sarah Gibson Tuttle in no way thought she’d turn out to be an entrepreneur.

On this episode of Driving Her Empire, Tuttle talks about ditching her company task to develop into the founder and CEO of an at-property nail treatment small business.

Tuttle established her organization, Olive & June, in 2013, wanting to deliver salon excellent “mani-pedis” to folks at property. The concept arrived to her when exploring the accessibility of Drybar, a California-based mostly chain of hair salons. Alternatively of hair, she wanted to do nails.


“I fell in enjoy with Drybar, but I have constantly been a mani–you know, nail obsess-y. And so I believed I really should do some nails. And that’s actually [when] it actually took a lifestyle of its have,” mentioned Tuttle.

She took the leap from a decade-extensive career functioning in equity sales buying and selling at Morgan Stanley and JP Morgan, even nevertheless she had tiny working experience in nails. That has persons feel she was ridiculous, Tuttle explained.

Tuttle felt like she was stagnating at her finance job. She understood she experienced no intention of operating a group or joining management. At some point, she reported, she appeared to Los Angeles.

“I believe I was ready for a improve. And I had massive, bright-eyed ambitions of what L.A. was like… And I think a whole lot of them arrived real,” claimed Tuttle.

She took her existence discounts and opened her 1st flagship store.

In Los Angeles, Tuttle discovered a neighborhood that gravitated to Olive & June as an economical but luxurious manufacturer. She when compared her organization to L.A. meals hotspots like Umami Burger and Ürth Cafe–what she calls ‘elevated’ informal.

Early on, one trader encouraged her to obtain area L.A. investors whose wives love Olive & June. She stated she did not respect the solutions at the time, but later, she noticed it arrive real as she discovered her investors’ wives routinely employed the item.

“They may well have thought it was a crazy idea,” she stated. “But the most crucial man or woman in their lifestyle explained, ‘It’s wonderful. She’s awesome, we need to do it.’”

Tuttle claimed Olive & June has so much raised 3 rounds of funding. She plans to elevate charges at her establishments each year, indicating she intends for Olive & June to turn into the gold normal for nail procedure. Observing other brands like Flower Beauty, she reported element of that rate hike will be to deliver a lot more accessibility and bigger-high-quality procedure.

“The stage is to be offered just about everywhere,” she claimed. “So individuals can be donning the greatest quality nails, whether it be polish or push ons for a rate that they can manage.”

Tuttle extra that observing people post images of their manicures built Tuttle comprehend that her model now has long gone over and above her.

“I am not the hearth, the group is the fireplace,” she reported.

Listen to far more of the Powering Her Empire podcast. Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radio or wherever you get your podcasts.

dot.LA Audience Engagement Fellow Joshua Letona contributed to this publish.

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